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Want to own your own brewery? Is crowdfunding good for the British brewing industry?

This rise in popularity of craft ale has brought with it a desire and passion for many to start brewing their own ales. This isn’t like the homebrews of the 80’s, rancid strong liquid only fit for stripping wallpaper. These guys are cooking up some seriously sophisticated, flavoursome beers. And now with social networks and […]

Birmingham Beer Bash – craft ale comes to the Midlands

We’ve already posted a blog on the Birmingham Beer Bash but it was so good one post just doesn’t cover it. And let’s face it we couldn’t blog about a beer festival without talking about the beers we sampled. So Birmingham Beer Bash blog part two will be all about the beers. The format of […]

Birmingham Beer Bash – the rise of craft ale in the UK

Despite only having two craft breweries in Birmingham the city is home to many vocal ale fans. These fans are so passionate about the rise in craft beer they felt it necessary to create something new to showcase the many great beers from across the country and bring together a new era of ale drinkers. […]

Craft beer and social media – a lesson from the artisan brewers

According to Mintel statistics from America craft beer appeals to 49% of millennials and 40% of genXers. With this shift in the demographic of craft ale drinker’s inclusive social media marketing has never been more important. A recent campaign by Scottish brewers BrewDog caused quite a stir on social media. The mischievous brand sought to […]

Can responsible drinking campaigns from brands be effective?

The issue of responsible drinking is likely to come back on the agenda. Recent evidence from Scotland suggests that a fall in alcohol sales is due to the ban on multi-buy promotions. Irrespective of whether the ban has really worked and if so, how far, it is likely to encourage anti-alcohol campaigners to lobby for […]