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Beer brands, marketing & the regulator: has the ASA got it wrong with BrewDog?

BrewDog is no stranger to controversy. The Scottish brewer’s brand is built on a rebellious, anti-authority streak. They’ve often gone out of their way to infuriate the industry’s own self-regulatory body, the Portman Group over the iconic packaging, high strength beers and the limited edition packaged in stuffed animals. The result is a legion of […]

Can responsible drinking campaigns from brands be effective?

The issue of responsible drinking is likely to come back on the agenda. Recent evidence from Scotland suggests that a fall in alcohol sales is due to the ban on multi-buy promotions. Irrespective of whether the ban has really worked and if so, how far, it is likely to encourage anti-alcohol campaigners to lobby for […]